google shoppingthat sells at a profit.
For e-commerce brands: product feeds Google can actually use, Shopping and Performance Max campaigns structured around margin, and tracking all the way to revenue.
In Shopping, your feed is your ad. Better titles, attributes and images do more for your results than any bid change, so that's where we start.
Feed first.
Then structure.
Then scale.
where it runs
Your shop feeds Merchant Center; Google shows your products across its channels.
Google Ads
Shopify
YouTube
what we do
Everything between your product catalogue and a profitable sale.
(01) Feed optimisation
Titles, descriptions, attributes, GTINs and images improved so products match what shoppers search for.
(02) Merchant Center
Disapprovals and warnings fixed, shipping and returns set up, and free listings switched on.
(03) Campaign structure
Shopping and Performance Max split by margin, bestsellers and new products, so budget goes where it earns.
(04) Bidding on margin
Targets based on product margin and customer value, not revenue alone.
(05) Guardrails for PMax
Brand exclusions, asset groups and reporting, so Performance Max finds new customers instead of taking credit for existing ones.
(06) Tracking
Conversion tracking with real order values, ideally server-side, so Google optimises on actual revenue.
signs your feed is leaking
Recognise a few? Then there's probably money in the feed, not the bids.
- Products are disapproved or limited in Merchant Center
- Product titles are your internal names, not what shoppers search for
- Everything sits in one Performance Max campaign
- Your bestsellers and your low-margin products get the same targets
- Nobody knows how much PMax revenue comes from your own brand searches
how it works
From audit to a feed and campaigns that keep improving.
Audit
Feed, Merchant Center, campaigns and tracking, with a prioritised fix list.
Fix the feed
Titles, attributes and errors first, because everything else builds on them.
Restructure
Campaigns split by margin and role, with guardrails for PMax.
Optimise weekly
Search terms, product performance, feed tests and budget shifts.
Report on profit
Revenue, margin and new customers, one page a month.
what it costs
The same prices as our Google Ads management.
(01) Audit
€495, one-off. Feed, Merchant Center, campaigns and tracking, with a prioritised fix list.
(02) Management
From €750 a month, with weekly optimisation and a monthly review. Feed work included.
(03) Ad budget
Paid directly to Google. We usually work with ad budgets from €1,500 a month.
questions
The questions we get asked most.
Shopping or Performance Max?
Usually both, with different jobs. Standard Shopping gives control and clean data; Performance Max reaches further across Google's channels. We set guardrails so they don't cannibalise each other.
Which shop platforms do you work with?
Any platform that can produce a product feed, including Shopify and WooCommerce. Where the feed isn't good enough, we improve it with feed rules or a feed tool.
Do we keep our Merchant Center and Google Ads accounts?
Yes. Your accounts, your data. We work inside them as your partner.
What's the minimum budget?
We usually work with ad budgets from €1,500 a month. Below that, there's often not enough data for Google to learn.
Can you make the product videos and creatives for PMax too?
Yes. Our video and motion team makes creative and cutdowns for Performance Max and YouTube.
go deeper
Where this connects to the rest of what we do.
is your feed costing you sales?
Book 30 minutes. We'll look at your Merchant Center and campaigns and show you where the money is.