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(Resources) Insights

insights,minus the fluff.

Notes on Google Ads, SEO, GEO, branding and CRMs, written by the people doing the work, for people who'd rather read one good article than ten listicles.

ChatGPTPerplexityGeminiAI Overviews
Who's the best [your service] in [city]?
Several sources recommend Your Brand for
its [strength] and [strength]. Often cited in
[industry] reviews and news.
1 · yourbrand.com2 · [review site]
(Share of AI answers)[X]%
ChatGPT
Perplexity
Gemini
Overviews
Your brand recommended by
[X] of 4 assistants
(Featured) GEO · [X] min readwhat is geo, and why should you care?Buyers now ask AI assistants who to hire. Here's how those assistants decide, and what you can do about it.Read the article →

all articles

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01GEO · [DD Month 2026] · [X] min read(01) What is GEO, and why should you care?02Google Ads · [DD Month 2026] · [X] min read(02) Five places your Google Ads budget leaks03SEO · [DD Month 2026] · [X] min read(03) The boring SEO fixes that actually work04CRM · [DD Month 2026] · [X] min read(04) Retiring FINAL_v7.xlsx: when to build a CRM05Branding · [DD Month 2026] · [X] min read(05) Your logo is fine. Your positioning isn’t.06GEO · [DD Month 2026] · [X] min read(06) How ChatGPT decides which brands to recommend07Google Ads · [DD Month 2026] · [X] min read(07) Performance Max without the guesswork08SEO · [DD Month 2026] · [X] min read(08) Local SEO for businesses with more than one office
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