overpaid interns®︎ Book a call 30 min
(01) Service

google ads thatpay for themselves.

Search, Shopping, Performance Max and YouTube, structured around margin and lifetime value, tested every week, and tracked all the way to revenue in your CRM.

Get a free account audit →Check your account in 30 sec
forBrands spending €[X]k+ a month who want profit, not clicks
includesSearch, Shopping, PMax, YouTube, landing pages & tracking
starts withA free account audit, yours to keep
[your service] [city]
(Results)
Sponsored · yourbrand.comVariant a · CTR [x.x]%
[Your offer]: book today | Your Brand[Proof point]. Free consultation, no strings.
Sponsored · yourbrand.comVariant b · CTR [x.x]%
Top-rated [service] in [city] | Your Brand[000]+ reviews. [Differentiator]. Book online.
Sponsored · yourbrand.comVariant c · CTR [x.x]%
[Key benefit] from €[00] | Your BrandTransparent pricing. [Guarantee]. Start this week.
Testing…
(This week) a/b/cB wins
+[X]% ctr
A
[x.x]%
B
[x.x]%
C
[x.x]%
Cost / conversion−[X]%

Most Google Ads accounts we audit leak budget in the same five places. We fix those first, then we scale what's left.

Your account.
Your data.
Our weekly
obsession.

what we do

Six parts of a Google Ads setup that actually makes money. Open one to see what's inside.
Keyword and intent researchNegative keyword systemResponsive search ad testingBid strategy per margin

where budgets leak

Tick what sounds familiar. Be honest, nobody's watching. (Well, we are. Kindly.)
(Diagnosis) 0/5
Tick what sounds familiar. Zero? Either impressive, or nobody checked. Plug the leaks →

every week

What actually happens in your account, day by day. No set-and-forget.
mon(01)Search terms & negativesWe read the search terms report so you don't pay for 'free' searches again.
tue(02)Bids & budgetsBudget moves to what converts. Bids follow margin, not volume.
wed(03)Ads & page testsOne test live at all times. Losers retire, winners get budget.
thu(04)Feeds & assetsFeed fixes, new assets, fresh creative for PMax and YouTube.
fri(05)The reportRevenue, pipeline and cost per customer. One page. (And no Friday deploys.)

working
together

Tell us your monthly ad spend and we'll point you to the right fit.
(01) One-off
audit €[0.000] A deep audit of your account with a prioritised fix list. Yours to keep, hire us or not.
Full account and tracking auditLeak report with € estimatesPrioritised fix list60-minute walkthrough
Book an audit →
(02) MonthlyRecommended
managed from €[0.000] / mo We run your Google Ads end to end, with weekly optimisation and a monthly review.
Everything in auditWeekly optimisationOngoing ad and page testsMonthly revenue review
Start managed →
(03) Monthly
full-stack custom Google Ads plus SEO, GEO and CRM, one team, one plan, one report.
Everything in managedSEO and GEO programmeCRM and attribution buildQuarterly strategy reset
Talk to us →

google ads questions

The ones every new client asks.

We usually work with budgets from €[X] per month. Below that, we’ll often suggest starting with SEO or GEO instead, and explain why.

works well with

ALL SERVICESEvery channel is louder when the rest of the system is in place.
(Contact) We reply within one business day
say
hi.

get in touch

Tell us what you want to grow. We'll come to the call with a first plan built around it.

What do you need? (pick any)
1 goal selected. we’ll prep a plan around it.

book a call

Rather talk? Grab 30 minutes and we'll look at your setup together.

Schedule a call