how much doesa website cost?
From a few hundred to tens of thousands: what websites cost in the UK and the US, what explains the difference, and what you'll pay after launch.
A £500 website and a £15,000 one aren't cheap and expensive versions of the same thing. One is a template you fill in yourself; the other is built to bring in customers.
What you buy.
What it costs.
What comes after.
uk prices
Ranges from the UK web design price guides ranking in Google in September 2026.
| Typical price | What you usually get | |
|---|---|---|
| DIY builder | £250 to £400 a year | Wix or Squarespace with a domain and business email, plus your own time |
| Freelancer | £500 to £3,000 | A 4 to 8 page small business site, often on a theme |
| Agency | £2,500 to £10,000 | A business website with its own design, content support and SEO basics |
| Bespoke | £10,000 to £30,000+ | Custom design and integrations, a site built as a sales channel |
E-commerce sites typically start around £10,000. London agencies often charge more for the same specification.
us prices
Ranges from the US price guides ranking in Google in September 2026.
| Typical price | What you usually get | |
|---|---|---|
| DIY builder | $0 to $50 a month | A website builder plan, plus your own time |
| Freelancer | Up to about $2,500 | A premium theme, adapted to your business |
| Agency | $3,000 to $8,000 | A professional 5 to 10 page site with responsive design, SEO basics and a CMS |
| Custom or e-commerce | $10,000 to $50,000+ | Custom functionality, large catalogues and integrations |
Sources: price guides from UK and US agencies, hosts and publications ranking for website design cost on 26 September 2026.
what drives the price
Where the difference between two quotes usually comes from.
(01) Templates
Not the number of pages, but the number of different page types that need designing and building.
(02) Design
Adapting a theme costs less than a design built around your brand and your buyers.
(03) Content
If the agency writes the copy and sources photography, US guides put that at $1,000 to $5,000 or more on top.
(04) Integrations
A form that sends to your inbox is simple. Connections to your CRM, booking system or payments add cost per integration.
(05) Revisions
Most agencies include two or three rounds; extra rounds cost more.
(06) Strategy and measurement
Research, a structure based on search demand, and conversion tracking take time up front, and pay off after.
costs after launch
A website costs money when it's finished, too.
(01) Domain
Around £10 to £20 a year.
(02) Hosting
From a few pounds or dollars a month on shared hosting to £20 to £100 a month for faster, managed hosting.
(03) Maintenance
Updates, backups and monitoring: about £50 to £300 a month in the UK or $50 to $200 in the US for a custom site, or do it yourself.
(04) Improvement
New pages, campaign landing pages and conversion tests. After launch, this is where most of the gain is.
what we charge
Where we sit in those ranges.
(01) Brand and website
A new brand and a new website, launched together: from €8,500, usually in 8 to 12 weeks.
(02) Website only
Custom pricing after a short intake, once we know what the site needs to do.
(03) After launch
Ongoing improvement and conversion testing, as a monthly engagement or whenever you need it.
comparing quotes
Ask every agency the same five things, and you'll compare like with like.
- What exactly is included: design, copy, images, integrations
- How many rounds of revisions are included
- Who handles hosting and maintenance, and what that costs a month
- Whether you can edit pages yourself without the developer
- Whether you get all files and access if you leave
questions
The questions we get asked most.
How much does a website cost for a small business?
In the UK, most small business sites from an agency cost £2,500 to £10,000; freelancers usually charge £500 to £3,000. US guides put a professional 5 to 10 page site at $3,000 to $8,000.
Why do website prices vary so much?
Because they're different products: a template you fill in yourself, or a site designed and built to bring in customers, with content, tracking and integrations.
What does an e-commerce website cost?
More than a business site: UK guides start around £10,000 and US guides at $10,000 and up, depending on catalogue size, checkout and integrations.
Are there monthly costs?
Yes: domain, hosting and usually maintenance. For a custom site, budget roughly £50 to £300 a month in the UK or $50 to $200 in the US for maintenance, plus hosting.
What does a website cost with Overpaid Interns?
Brand and website together from €8,500. A website on its own: custom pricing after a short intake.
go deeper
Where this connects to the rest of what we do.
what should your site deliver?
Book 30 minutes. We'll look at what your site needs to do and what that realistically costs.