what is geo, andwhy should you care?
How AI assistants decide which brands to recommend, and what you can do about it.
“Search used to end with ten blue links. Now it often ends with one answer.”
A growing share of buyers now start their research by asking an AI assistant: who is the best [service] in [city]? Which tool should I use for [task]? The assistant answers with a handful of names, and if yours isn't one of them, you're not in the conversation.
1. How assistants choose
[Explain, in plain language, the signals AI assistants rely on: clear entity information, consistent facts across the web, citations from trusted sources, and content that answers questions directly.]
2. What you can do this week
[Three concrete actions a reader can take today. Keep them specific: fix your About page, add structured data, ask ChatGPT about your own brand and write down what it says.]
3. How to measure it
[Describe share-of-voice tracking: a fixed library of buyer prompts, checked monthly across assistants, with mentions and citations recorded.]
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